零售商自有品牌开发路径探索

The Research of Developing Route of the Retailer's Private Labels

零售业自有品牌战略是零售企业应对市场激烈竞争的有效手段,它给零售业和工商企业之间的利益关系带来了深刻的影响。创建自有品牌是我国零售商未来发展的一个重要趋势。本文指出了我国零售商创建自有品牌所面临的制约条件,并针对各制约条件提出了相应对策。

The strategy of the retailer＇s private labels is an effective method dealing with the keen market competition. It has deeply impact on the profit relations between the retailer and the business corporation. It is an important tendency to create the private labels. The paper points out the limit situation of China retailers creating themselves labels, and gives out the countermeasures.