青海盐湖集团品牌营销策略研究

Qinghai Salt Lake Group Brand Marketing Strategy Study

"盐桥"品牌是国家商标局认定的驰名商标,"盐桥"品牌着力打造中国乃至世界品牌。本文通过将品牌营销的理念和品牌营销的策略引入盐湖集团发展研究领域,在分析盐湖集团品牌营销状况的基础上,对"盐桥"钾肥品牌经营提出了有针对性的营销策略,这对加强盐湖集团品牌建设,提升企业核心竞争力,实现企业经济效益的快速增长都具有极其重要的意义。

＂Salt Bridge＂ brand is recognized by the State Administration of trademark tip of trademarks, ＂Salt Bridge＂ brand in China and the world focus on building brands. However, the marketing idea, marketing conditions and other factors, ＂Salt Bridge＂ K brand licensing has become a marketing study to be the problem. This paper will be the concept of brand marketing and brand marketing strategy for the introduction of the Development Research Group of Salt Lake, in the sphere of brand marketing situation of the Salt Lake Group on the basis of the ＂Salt Bridge＂ K brand management by the targeted marketing strategy, to strengthen Salt Lake Group brand-building, enhance their core competitiveness and achieve the rapid growth of economic efficiency of enterprises is of great significance.