摘要
一个成功的品牌,其内涵不仅仅在于市场占有率和销售额。还包含深刻、别致、健康的企业文化。诚信是中国服装品牌成长的道德源泉,文化则是一种力量,两者合力才能达到共赢。
A successful brand, its connotation lies not only in the market share and the sales volume, also contains profoundly, unique and healthy enterprise culture. Good-faith is the moral fountainhead to the growing of Chinese clothing brand, and the culture is one kind of strength, only when combine them together can achieve win-win.
出处
《南京艺术学院学报(美术与设计)》
北大核心
2008年第5期157-158,共2页
Journal of Nanjing Arts Institute:Fine Arts & Design
关键词
品牌维护
诚信
文化
Brand maintenance
Good-faith
culture