文化商品化的两个层次

TWO LEVELS OF CULTURAL COMMODITIZATION

文化商品化分为两个不同的层次:一是以信息作为内容来满足精神需求,并采取商品形态的文化现象(文化商品化Ⅰ),此即文化产业化;二是以信息作为辅助或主要手段来实现商品销售和资本增殖的文化现象(文化商品化Ⅱ),此即文化附加值。文化商品化Ⅰ和Ⅱ之间具有质的差异,同时也存在着相互支持的关系。厘清文化商品化Ⅰ和Ⅱ之间的关系,有助于我们更细致地梳理文化变迁的模式以及文化在现代社会的进化路线。

Cultural commoditization has two levels： one is the cultural phenomenon of meeting spiritual demands with information and adopting commodity forms （cultural commoditization I）, in other words, the industrialization of culture ; the other is that of carrying out commodity marketing and capital appreciation by the auxiliary or main means of information （ cultural commoditization Ⅱ）, in other words, cultural added value. There are differences in nature between Ⅰ and Ⅱ, and also mutual supportive relationships as well. To define clearly the relationships between these two levels will not only benefit the investigation into the models of cultural evolution but also the evolution of culture in the modern society.