摘要
会展旅游已被国际旅游界誉为"旅游业皇冠上的明珠"。郑州发展会展旅游具有天时、地利、人和等方面的有利条件,但仍存在认识落后、体制不健全等问题;政府应在更新观念转变角色、健全体制加强监管的同时,加大硬件软件建设力度,抓好品牌营销,打造好"中部会展旅游之都"、"中国会展名城"的品牌。
MICE Tourism has been called ＂the pearl of tourism crown＂ by the international tourism sector. Zhengzhou MICE Tourism has favorable conditions in time, place and the solidarity and cooperation of people, etc. But there are some problemes with it, such as backward recognizing, imperfect systems, and so on. Government should update their concepts in the changing role of the sound system at the same time strengthen the regulation and increase the intensity of hardware and software building, do a good job for brand marketing, and create the brands of ＂tourism capital of the Central Conference and Exhibition＂ and＂ China Exhibition City＂.
出处
《河南科技大学学报（社会科学版）》
2008年第5期77-80,共4页
Journal of Henan University of Science & Technology(Social science)
基金
国家自然科学基金项目(4027103)
关键词
郑州市
会展
旅游
Zhengzhou City
conference and exhibition
tourism
