“光进铜退”下宽带业务发展策略的探讨

Discussion of Broadband Services Development Strategy in the Case of Extending Fiber Instead of Copper

宽带业务已成为固网运营商的重要业务,运营商正通过"光进铜退"的实施,大幅提升宽带接入带宽。本文通过分析宽带业务发展现状、家庭宽带用户ARPU值,探讨在高带宽下如何采取合适的宽带业务发展策略,有效利用接入带宽资源,提升宽带价值,促进宽带业务的健康持续发展。

Broadband services haw become the important services for fixed carriers, they are extending fiber instead of copper in order to providing higer access bandwidth. By analizing the current situation of broadband services and broadband services ARPU of residential customers, the article discusses how to develop broadband services with higher access bandwidth in order to increase the value of broadband services.