汶川大地震后关于旅游发展的战略思考

Some Thoughts on Tourism Development after the Wenchuan Earthquake in Sichuan

本文提出汶川地震对中国旅游业的影响是巨大的,多方面的,震后旅游的发展必须做出科学的规划,不要把重建当作是简单的原状恢复,而是抓住机遇对旅游发展重新定位和调整。旅游业的振兴要靠大家共同合作,同舟共济,靠产品启动市场,政府和企业都要考虑危机管理长效机制的建立。

This paper points out that impacts of Wenchuan Earthquake on China＇s tourism are grave and multiple, and a scientific post--quake plan for tourism development is necessary and crucial. The reconstruction cannot be considered simply as restoration of the past, but an opportunity for policy reposition and adjustment. Tourism rejuvenation needs cooperation of all related sectors while market startup may depend on effective products, and both government and enterprise should work for the building longstanding mechanism of crisis management.