鲜活农产品流通模式演进的障碍分析与环境培育

The Obstacle Theory Analysis to the Evolution of Fresh Agriculture Product Circulation Patterns and the Environment--nurturing Strategy

本文分析了两种主要的鲜活农产品流通模式的基本特征及组织形式,并基于柠檬市场理论和博弈论,具体研究了信息不对称性产生负内部性和逆向选择、自利性原则等因素,形成鲜活农产品流通模式演进过程中障碍因素的机理。在策略分析中,研究了针对流通模式演进中信息不对称、自利性等障碍性因素中的政府行为,并运用线性需求函数差异化模型,计算出单位产品价格补贴率阀值。

This paper aims to analyze the evolution status of fresh agriculture products circulation patterns as well as the basic characteristic and organizational form of this pattern for two major fresh agriculture products. Based on the lemon market theory and dynamic game theory, the author studied the major obstacle factors which existed in the evolution process of fresh agriculture products circulation pattern： internality caused by information--asymmetry, adverse selection and the self--interest of member within supply chain. In environment--nurturing strategy, the authors emphasized the studies on information--asymmetry and self--interest of government behavior during the evolution process of circulation pattern, pointed out that government should implement subsidy mechanism so as to influence the evolution process of fresh agriculture circulation pattern. Further more, based on the strategy of liner demand function, the summary of general subsidy rate for unit product price is made out.