体育赛事特许产品的经营与开发

Operation and development of sports game licensed products

体育赛事特许产品开发作为体育赛事资源开发的重要组成部分,是经营与开发体育赛事有形与无形资产,挖掘、整合各项资源的重要形式。随着体育赛事资源开发逐步走向多元化、市场化,特许产品作为赛事开发收入增长点的后发优势已经突显,对体育赛事资源开发收入的贡献逐步提升。在分析国内大型综合性体育赛事特许产品经营与开发的现状和存在的问题的基础上,对体育特许产品经营的过程进行了分析,并提出体育赛事特许产品经营与开发的相应对策。

Development of special licensed products of sports games is important in sports game resource development and an important means for operating and developing tangible and intangible assets of sports games. With the fact that sports game resource development is more various and market oriented, special licensed products can be seen to increase game income. In this paper,status quo and problems are analyzed and countermeasures are proposed.