浅淡关系营销及做好关系营销工作的对策

ON Relation Marketing and Its Strategy

关系营销是指企业在赢利的基础上,建立、维持和促进与顾客及其他伙伴之间的关系,以实现参与各方的目标,从而形成一种兼顾各方利益的长期关系。搞好关系营销工作,应建立并维持与顾客的良好关系,逐步实现顾客组织化,同时促进企业间的合作并协调运用各种公共关系,营造良好的营销环境。

Relation marketing refers to a long-term relation giving consideration to every reference to realize to join every reference. It is formed in establishing, maintaining and promoting the relationship with customers and other partners on the basis of enterprise profiting. The relation marketing work requires establishing and keeping good relations with customers, gradually realizing customer organization, promoting the cooperation among enterprises, coordinating and applying every kind of public relation and creating good marketing environment.