论新闻的媒体建构

On News Patterns Constructed by News Media

新闻图景就是由新闻报道塑造的新闻符号世界;一定社会的新闻图景,主要是由该社会统治者拥有的新闻媒体的新闻报道直接建构的。媒体的利益取向是媒体建构新闻图景最重要的出发点;媒体的传播目标是媒体选择建构新闻图景的指挥棒;媒体方针、编辑方针是新闻媒体建构新闻图景的核心框架。因此,在现实的新闻传播中,并不存在以他者为本位的新闻媒体,所有的媒体都是以自我为本位的传播者,"受众本位"基本上是神话,传受共同本位才是理想。

News pattern is a world of news symbols created by news reports, especially by the reports of governor＇s media. In the process of constructing news patterns, the benefit orientation of media is the base; the communication purpose of media is the direction; the policy of media is the skeleton. Hence the paper holds that there is not a medium with audience orientation which actually becomes a myth, while an ideal medium is directed by both communicators and audience.