浦东新区打造“文化软实力”的发展战略初探

Study on Development Strategic of Establish "Cultural Strength" in Pudong New Area

要把浦东新区建设成为"世界一流的外向型、多功能、现代化新城区",就必须倾力打造浦东"文化软实力"。浦东新区打造文化软实力的发展战略主要有积极建设标志性文化设施,塑造新区文化形象、发展以创意为核心引擎的文化产业等。实施策略主要有发挥政府的宏观调控和综合服务作用;加强文化中介机构的行业服务作用;鼓励企业的投资建设热情。

Building the Pudong new area into a world-class, multi-functional, modem, and extroversive place requires the development of its cultural strength. Strategies for developing this strength include building a new cultural image by constructing iconic cultural buildings and developing unique cultural industries. In implementing a cultural development plan the govemment should retain general control but cultural organizations should play more important roles and entrepreneurs should be encouraged to invest in the development.