奥运会营销与我国特许经营发展

特许经营在现代奥运会营销中的运用，不仅为奥运会资金筹集开辟了新途径，进一步提升了奥运品牌的社会价值和经济价值，也极大地丰富了特许经营的实践方式和内容，有力地推动了特许经营在我国的健康发展。

The applying of franchise in the Modern Olympic Games has not only opened up a new way for raising money for the Olympic Games and further promoted the social and economic value of the Olympic, but also enriched the practice and content of franchise, thus promoted the development of franchise in China.