在国际市场中提供服务所面临的挑战

从长年接触世界各地的观察中，深感各地对商家提供服务的要求大有不同。如何适应当地市场需要，提供恰当的、合适的服务，对跨国零售企业而言，是一大挑战。

From travelling around the world for business in many years, the author found that the demands of retail services are very different in various regions. For multinational retail enterprises, how to adapt to the local market and to provide appropriate services is a major challenge.