摘要
GLOBAL ENTREPRENEUR Li Ning： Gymnastic Prince, Business Giant September 5In 2004, Li Ning （李宁） made an auda cious bid to become the official sports , manufacturing sponsor of the 2008 Beijing Olympic Games. It ultimately lost out to Adidas. But Li Ning, founder of the selfnamed firm and former Olympic athlete, is not only able to perform breathtaking maneuvers on the performance mat; he is able to do so in the business arena as well. The company became the official sponsor of China＇s Olympic gymnastics, diving, table tennis, and shootingteams.
