乡村旅游选择行为的年龄分异研究

A Study on Rural Tourists' Selective Behaviors among Different Age Groups

随着旅游细分市场研究的深入,针对不同年龄段旅游者旅游行为的研究也日益重要。本文利用浙江省乡村旅游游客抽样调查资料,运用多元统计分析中的因子分析方法,找出不同年龄段游客选择行为影响因素的公共因子,并对公共因子进行界定、计算因子得分,揭示出不同年龄段旅游者的旅游选择行为的特征。

With the in-depth study in the field of tourism segment market, it seems more necessary to find out the different tourism behaviors among different ages. The paper, by making use of the information of questionnaires from rural tourists in Zhejiang Province and utilizing the analytical method of factors in the multiple statistical analysis, tries to find out the common factors of influencing elements about selective behaviors among different age groups. Then the authors define the common factors and calculate the factor score and disclose the characteristics of tourists＇ selective behaviors among different age groups.