手机外观的眼动评价——来自大学生群体的数据

Eye Moverment Research on Undergraduatas’ Evaluation of Cell Phone Appearance

眼睛的运动包含着许多有关人类内心活动的信息,对眼动的研究在心理学的许多研究领域中都起着至关重要的作用。随着眼动技术的发展,对眼动的研究也变得越来越精确。运用眼动仪对大学生在评估手机外观时的眼动特点进行了记录与分析,得出的结果如下:(1)黑色系的手机和滑盖型的手机最受关注。(2)手机外观上的创新要素并不能时时都引起消费者的喜爱。(3)手机设计若要突出品牌效应,则可将标志放置于屏幕上方。(4)按键的选择区是一个最受消费者关注的区域。

Eye movements can reveal a lot of information about what we are thinking . And the research on eye movements do a lot to many field in psychological research. This paper gives the rusuhs about undergratuate＇eye movement rule when observing different kind of cell phone appearance with the eye movement tracker. It shows the results as： （1） Black one and glide one attract most attention. （2） Not all the innovation on the cell phone appearance can meet the consumer. （3） If you want to make the brank obvious ,you can just sigh it above the screen. （4） The select area is the most important area.