信息传播方式对预期的影响研究

The Effect of Information Dissemination Ways on Acceptors’ Expectations

本研究以79名青年男性为研究对象,采用被试间设计,以研究者自己编写的问卷为研究工具,探讨了不同信息传播方式对受众心理预期的影响。结果表明:(1)图片、文字两种信息传播方式对受众预期结果一致性的影响存在一定的差异,体现为图片材料对不同被试心理预期的影响更加一致,但差异显著程度尚待进一步探讨;(2)图片、文字两种信息传播方式对受众预期结果感受性的影响存在显著性差异,图片对受众具有更强的暗示性。

The purpose of this study was to explore the effect of different ways of information dissemination on the acceptors＇ psychological expectation. 79 young male participants were randomly arranged with a between-subject design, each finished a picture version or word version of a questionnaire developed by the authors. The result showed that （1） there was some difference between the effects of picture version versus word version of information dissemination on the deviation of acceptors＇ expectation, indicating that the effect of pictures on acceptor＇s expectation tends to be more convergent, however, the significance of the difference remained open to further examination; （2） there were significant difference between picture version versus word version of information dissemination on the sensitivity of acceptors＇ expectation, indicating that pictures have stronger influence on the acceptors.