电影片名互译的动态顺应与意境营造

The Dynamic Adaptation and the Creation of Artistic Conception in Translation of Movie Titles

文章从顺应论出发,探讨了片名翻译中对影片内容、目的语文化、消费者心理动态顺应的必要性,指出唯有三方面完美顺应的片名翻译,才能更好地促进影片艺术价值与商业价值的同步实现。

Based on Theory of Adaptation, this paper explores the necessity of the dynamic adaptation to the content of movies, target language culture and consumer psychology in translation of movie titles, points out only with the perfect adaptation in these three aspects can the translation of movie titles promote the realization of the artistic value and commercial value of movies.