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价格变化、后悔与交易价值损失对抱怨的影响 被引量：1

Effects of Price Change,Regret and Transaction Value Loss on Customer Complaints
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摘要 利用情景模拟实验设计方法获取数据,并采用结构方程模型研究了价格变化对已购买产品的顾客带来的心理感受和影响,结果发现:当产品实际价格下降水平超过已购买者心理预期时,顾客会感受到交易价值损失,且交易损失感受对顾客的后悔感有显著的正向影响,但交易价值损失并不直接影响顾客抱怨,后悔感受构成了交易损失和顾客抱怨关系的中介变量。 Using scenario to experimental design and structure equation modeling, the authors reveal the results that as products price decrease extent exceed buyers price- falling expectation, customers experience transaction value loss, this feeling does have positive effect on customer regret, value loss does not influence customer complaint directly but by customer regret as a mediator variable, this result of this research serve theory framework to management price strategy.
作者 刘波 叶勇
机构地区 西华大学管理学院 西南交通大学经济管理学院
出处 《山西财经大学学报》 CSSCI 2008年第9期73-82,共10页 Journal of Shanxi University of Finance and Economics
基金 国家社科基金资助项目"股权分置改革后的国有大型企业公司治理研究"(07XJY004)
关键词 价格下降 顾客后悔 交易价值损失 顾客抱怨 price decrease customer regret transaction value loss consumer complaint
分类号 F713.50 [经济管理—市场营销]
  • 相关文献

参考文献31

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共引文献66

同被引文献12

  • 1温忠麟, 侯杰泰, 张雷, 刘红云..中介效应的检验程序及其应用[J].心理学报,2004,36(5):614-620.
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山西财经大学学报
2008年 第9期

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