平面设计中汉字图形的应用研究

The Application of Chinese Characters in Graphic Designs

汉字图形化在现代平面设计中的应用愈来愈广泛,基于汉字的外在结构形式美感和象形文字独特的视觉语意特征,以汉字图形化设计为主体元素的平面设计具有形简、意美、表现丰富的特点。由汉字的视知图形提升到汉字的感知图形,使汉字不再是单纯的叙述符号,它成为情感依附的载体,强化人为的精神传达,以图形构成的表现力强调、夸张某种情感,从而更完美的为表现设计主题服务,给读者带来强烈而难忘的视觉印象和心理印象。

Chinese character graphic design has been increasingly used in modem graphic design. Due to the aesthetics of external structures of Chinese characters and the unique visual semantic features of pictographic characters, the Chinese character graphic design contains features of simple shape, far connotation, and rich manifestation. By the shift from visual graphics to per- ceptive graphics, Chinese characters are no longer symbols of narration. Actually, they became the carrier of emotion, and strengthened the transmission of spirits. The deigns formed by graphics are of powerful manifestation, which can perfectly foil the subject of the design and produce powerful and unforgettable visual and psychological impressions on readers.