场域与视角:电视娱乐化浪潮的多维解读与批判

Field and Perspective:Multidimensional Analysis and Criticism of Chinese Television Entertainment Wave

本文从社会动因、文化视野、心理维度、传播效果、产业经济等五个方面对电视娱乐化浪潮进行了审视与反思;认为社会发展动力机制与平衡机制的失调、文化时势权力与长老权力的竞逐、受众定向期待与创新期待的变革以及经济利益链条的合力打造与共享是当代中国电视娱乐化浪潮发生的深层原因;而电视娱乐化现象在传播效果上所引发的传统伦理世界的解构与建构,则是其在传播过程中所无法避免的必然结果。

This paper analyzes Chinese television entertainment wave from the social causes, cultural vision, psychological dimension, disseminating results, industry etc. The opinion in this paper that the deep-reared causes of contemporary Chinese TV entertainment wave is disordering of driving force mechanism and balance mechanism of social development, the competition of cultural current power and cultural elder power, the changes of audiences conservative expectations and innovation expectations, the building and sharing together of the economic interests chain and so on.