摘要
针对体育竞赛表演市场的相关开发问题进行了讨论和分析,相关开发主要涉及以下几方面:媒体转播市场开发,体育赞助,无形资产的开发,广告载体市场的开发,门票,特许经营和运动员参赛经纪.
This article mainly performs the market related development question to the sports competition to carry on the discussion and the analysis, the related development mainly involves to the media retransmits the market development, the sports support, the intangible asset development, the advertisement carrier market development, the admission ticket, the special permission management and the athlete participative broker.
出处
《肇庆学院学报》
2008年第5期86-89,共4页
Journal of Zhaoqing University
关键词
转播市场
体育赞助
广告
经营
经纪
retransmits market
sports sponsorship
advertisement
management
broker
