对秦皇岛地区体育旅游市场营销现状的调查与对策分析

Nvestigation and Countermeasure Analysis on the Current Situation of the Marketing of Sports Tourism in Qinhuangdao Area

论文运用文献综述、座谈访问、对比分析的研究方法,通过分析秦皇岛体育旅游市场营销运作中存在的主要问题,阐明了秦皇岛体育旅游市场营销的定位,论述了体育旅游在经济发展中的重要意义,提出发展体育旅游市场、营销市场的建议和对策,为促进秦皇岛体育旅游市场营销设想了总体思路和框架。

Using the research methods of literature review, interview, and Comparison and analysis, by analyzing the major problems existing in the operation of marketing of sports tourism in Qinhuangdao, the orientation is elaborated, the significance of sports tourism in economic development is illustrated, the suggestions and countermeasures of developing the marketing of sports tourism is put forward, and the overall thinking and frame of promoting the marketing of sports tourism in Qinhuangdao is imagined.