蓝海战略在图书出版中的运用

Blue Ocean Strategy To Be Applied in Book Publishing

由哈佛商学院出版社出版的《蓝海战略》一书为我们提供了一种有效的思维方法和分析工具。这种基于需求导向和价值创新的战略思想,强调避开现有市场(红海)的残酷竞争,通过价值要素的重新组合开辟全新的市场领域(蓝海),并通过建立战略布局图和重建顾客价值的四个步骤:删除-减少-增加-创造来寻找新的市场机会,对于处于激烈市场竞争中的图书出版产业具有积极的借鉴作用。

＂Blue Ocean Strategy＂ published by the Harvard Business School Press provides us with an effective way of thinking and analysis tools. This strategic thinking, based on the demand - oriented principle and value of innovativeness, stresses that we should avoid the keen competition in the existing market （the Red Sea）, develop new market areas（ Blue Ocean） , through the re -combination of value elements and find new market opportunitiesthrough the establishment of strategic layout and re - construction ot customer value in lour steps： deletion - reduction -increase -creation, which has a positive reference to the book publishing industry under fierce market competition.