浅析媒介化生存对于我国体育产业发展的合理性建议

Analysis of the Reasonableness Development of China's Sports Industry of the Media of Survival

通过从两个层面阐述体育产业与大众传播媒介之间的行业互动,分析体育产业的媒介化趋势问题:一是"体育产业媒介依附论",即体育产业对大众传播媒介具有依附性;二是"体育媒介论",即体育、体育产业本身就是一种特殊的媒介,揭示出大众传播媒介与体育产业之间特殊的关系和内在联系。

The paper proposes the sports industry medium survival with new viewpoint and carries on the profound analysis from the medium angle of view after the reform and open policy. Then it proposes essential countermeasure of sports industry development during Chinese reforming time, and tries hard for industry cultivation of our country sports and the development,and provides the related theory reference.