影响西南地区体育市场发展因素的调查及对策研究

Investigation into Factors Affecting the Sports Market Development in the Southwest Region and Countermeasure Research

随着体育产业的发展,西南地区体育市场的发展潜力也逐渐凸现,但是由于多种因素的影响和制约,体育市场的发展不容乐观。通过对西南地区城市化较高地区的抽样调查和实证研究,从中分析影响西南地区体育市场发展的因素,并为西南地区体育产业的优化发展提供对策。

With the development in sports industry, sports market in the southwest region has been developed. But due to the working of various factors, sports market development is not progressing well. Through a sample survey and substantial research in cities of comparatively higher level of urbanization in the southwest region, this article analyses factors affecting the sports market development in the southwest region and proposes countermeasures for the optimal development of sports industry in the southwest region.