摘要
在国内外旅游电子商务相关研究的基础上,采用实证研究方法对国内开展电子商务业务的74家在线旅游电子商务企业进行基于业务种类的调查研究,并通过对携程旅游网业务种类及财务报表的深入剖析,探讨了在线旅游电子商务企业的盈利模式。
On the basis of the related research at home and abroad, The paper adopts empirical research methods to investigate the types of business of the domestic e-tourism enterprises of 74 online e-commerce companies. Through the analysis of the financial statements and business types on the Ctrip tourism web, we discussed the profit model of the domestic online e-tourism enterprises.
出处
《江西科技师范学院学报》
2008年第4期39-42,共4页
Journal of Nanchang Vocational & Technical Techers' College
