摘要
以北京主要展览场馆举办的展览会为研究对象,从展览业的行业类型、参展商和专业买家对展览会的认可度、影响参展商继续参展意向的因素等方面,对北京展览业的市场特征和发展态势进行定量分析,在此基础上提出了改进和提升北京展览业的对策措施。
Taking exhibitions held in Beijing for study object, this paper makes a quantitative analysis to the characteristics of market and development trend of trade show industry of Beijing from the perspective of types of exhibition industry, the acknowledge of exhibition participants and buyers, factors which show impact on willing of future＇ s participation and so on. Fi- nally, it proposes countermeasures on how to improve the trade show industry in Beijing.
出处
《城市问题》
CSSCI
北大核心
2008年第9期56-60,共5页
Urban Problems
基金
北京市科技创新平台项目(PXM2007-014221-050124)--旅游理论创新与北京旅游产业发展研究平台
关键词
展览业
市场特征
定量分析
trade show industry
characteristics ofmarket
quantitative analysis
