我国商业银行电子商务战略构建研究

进入21世纪,电子商务伴随着信息技术的迅猛发展已经深入人心,它的发展促进了世界经济的一体化进程,面对金融业的全球化,银行作为经济的枢纽实施电子商务发展策略已成为历史的必然。本文首先从正反两面分析了电子商务对传统商业银行的影响,认为电子商务已成为我国商业银行发展必须面对的双刃剑,突显了我国商业银行构建电子商务战略重要性。然后分析我国商业银行电子商务发展现状及存在的问题,提出构建我国商业银行电子商务战略对策。并引用我国工商银行电子商务战略示例加以论证。

Since the 21st century, electronic commerce followed the information technology rapid development already to strike root in the hearts of the people, Its development promoted the world economics integration process, Facing financial industry globalization. As economical key position,The bank must implement the electronic commerce development strategy. Article analyz the electronic commerce to the tradition Commercial bank＇s influence. Thinking electronic commerce has become the double-edged sword which our country Commercial bank develops must face. underlined our Commercial bank construction electronic commerce strategic importance. Then through narrates and comments our country Commercial bank electronic commerce development present situation and the existence question. Derivat Our country Commercial bank electronic commerce strategy construction concrete countermeasure. Finally Our country Commerce bank electronic commerce strategy to Proof.