城市旅游竞争力评价与提升策略研究——以洛阳市为例

Study on the Evaluating Urban Tourism Competitiveness and Promotion Strategy——A Case of Luoyang City

城市旅游竞争力评价研究有助于准确反映城市旅游的发展现状与未来潜力,从而实现资源优化配置与旅游可持续发展。文章构建包含三层七类43项指标的城市旅游竞争力评价体系,综合运用因子分析法与主成分分析法确定指标权重。在此基础上,对洛阳城市旅游竞争力进行实证分析,最后针对洛阳城市旅游竞争力现状提出了文化因素、产业集群与多元投资的三项竞争力提升策略。

The research of urban tourism competitiveness conduces to reflect actuality and potential of urban tourism, thus achieves resource allocation optimization and sustainable development of tourism. In this paper, a threegrade indicator system is established to evaluate urban tourism competitiveness. The evaluation system includes 43 indicators from seven aspects, calculates indicator weight with principal components analysis and factor analysis. Based on the above model, demonstration analysis is carried out for Luoyang. Lastly, this paper makes promotion strategy including cultural factors, industrial cluster and pluralistic investment.