书法在现代设计艺术中的文化生成论

Cultural Generation Theory of Calligraphy in Modern Design Art

书法作为一种传统文化载体,蕴含深厚的文化意蕴,在现代设计中其不仅承担字义信息传播的功能,同时它作为汉字印刷体特异的形式,有着很强的视觉美感,对设计作品的文化生成和文化联想有很强的激发作用:通过"式"的使用和借鉴、"形"的提取与衍生、"势"的把握与承传、"意"的沿用与延伸和"境"的相适和暗喻等方法,使书法在视觉传达中获得文化联想和附加值,对提高设计品牌的品位有很好的帮助作用。

Calligraphy, as a carrier of traditional culture, entails profound cultural meaning. In modern design, it does not only spread word information, but also gives people very strong feeling of visual beauty through its special printed character. It produces strong inspiration for cultural generation and imagination of design works. With the application of ＂style＂, derivation of ＂form＂, inheritance of ＂manner＂, enlargement of ＂meaning＂, and metaphor of ＂realm＂, calligraphy has obtained cultural imagination and additional value through visual spread and will provide great help for upgrading the design brand.