广州道教旅游资源及其开发策略初探

On the resources and the development tactics of the Guangzhou Taoist tourism

广州道教历史悠久,旅游资源丰厚,其典雅建筑、玄妙道乐、瑰丽传说、传世雕塑书画、神秘斋醮仪式以及神奇养生大法和迷人洞天福地,都带有浓郁的广州道教文化色彩,具有极其重要的开发价值和旅游功能。开发利用广州道教旅游资源的关键,在于综合开发和合理利用,具体开发策略有:拓展道教朝觐游,满足信仰的情感需要;开展道教庙会游,增强参与性和娱乐性;推广道教生态游,感受回归自然的乐趣;开设道教生活游,体味道教文化的情趣;开展道教仙迹游,增加道教旅游文化内涵。

Guangzhou Taoism has a long history. Its tourist resources are rich and these are of important development value in tourism. The key to the development of Guangzhou Taoist resources is in multiple development and reasonable utilization, including adopting such strategies as to develop Taoist cultural activities, to promote sightseeing in Taoist scenic spots, etc.