析灾难事件中电视的传播力——以中央电视台汶川地震报道为例

On Influences of TV in Disasters:A Case Study of the News Reports by CCTV on Wenchuan Earthquake

信息传播是大众传播的基本功能,是其他一切功能的基础。充分发挥信息传播的基本功能能够产生强大的传播力,使大众传媒在突发性灾难事件中成为一支强有力的救援力量。本文以中央电视台汶川地震直播报道为例,将人们熟知的信息传播的基本信条对象化,具体分析了电视灾难报道的成功经验,即及时准确的信息响应、全面客观的传播立场、全局视野中的立体报道模式以及导向明确的注意力管理,以期为今后的灾难报道提供借鉴。

Information dissemination is the basic function of the mass media, and all the other functions of the latter are based thereupon. Making the best of this function enables the mass media to exert their utmost influences, thereby making themselves a powerful force of rescue in disastrous accidents. This paper, taking the news reports by CCTV on the Wenchuan earthquake as example, attempts to specify the abstract principles of information dissemination that are familiar to common people, and analyzes the successful experience of disaster reports by TV, namely： fast and accurate responses to information, panoramic and objective point of view, concerted reports from various perspectives, and definitely-oriented management of the audience＇s attention, in expectation of providing valuable insights to future disaster reports.