我国广播电台的运作模式与发展走向

Operational Style and Developing Tendency of Radio Broadcast in China

1986年是我国广播的一个转折点。由于受到电视的冲击,广播的受众急剧下降。广播开始寻找新的出路。这一年,珠江经济广播电台开播,它动摇了人民台模式,以平视甚至仰视受众的观念、低成本的经营方式进行运作,它使广播退出了主流媒体。这种模式被称为"珠江模式",全国各地方台基本采用这种模式进行运作。中央一套于1987年推出的新的节目表,走的是精办节目的路,并试探性地进行节目创新。之后,中央一套改为中国之声。中国之声坚守主流媒体的地位,但在珠江模式的影响下,它不免在一些具体节目上出现了在主流和非主流媒体运作方法之间摇摆。交通广播虽然采用非主流媒体运作方法,却能吸引主流受众,但这种模式目前还很难用在其他大众化类型广播上。小众化类型广播和网络广播现在还未形成气候,但早晚会普及的,其广播面貌将有新的变化。我国大陆广播模式出现了多样化倾向。

The year of 1986 is a turning point for China＇s radio broadcast. The audience has been substantially reduced due to the impact of televisions. Therefore,radio stations have to find outlets for their own development. In 1986, Economic Radio Station in Zhujiang started and challenged the mode of People＇s radio station. It operates with low cost in the concept of respecting and admiring audience and makes broadcasting retreat from mainstream media. The Sound of China （CCTV 1） held fast to its position of the mainstream media. But under the influence of Zhujiang mode, it swayed between the mode of mainstream and non-mainstream in some specific programs. Traffic Broadcasting was able to attract mainstream audience with non-mainstream ways. However, it is still difficult for this kind of mode to be applied to universal broadcasting. The radio stations for a certain group of people and network broadcast will surely become popular though they have not fully developed. The operational style of mainland broadcasting tends to be increasingly complex and diverse.