完全信息动态条件下企业总成本领先战略探究

To Inquire on the Enterprise' Strategy of Overall Cost Leadership under Complete information and Dynamic Conditions

首先,从迈克尔.波特教授的著作中引入总成本领先战略;接着,从博弈论斯坦克尔伯格模型出发,来建立所要分析问题的一般化模型,并分析一般化的完全信息动态模型得到均衡解。在结论分析中,引入要讨论的总成本领先战略,通过对比分析先动的企业和跟随的企业在采取成本领先的时候其市场的份额和利润,得到讨论的结论;先动的企业采取成本领先可以获得行业竞争优势,跟随企业在采取足够低的成本领先的前提下,也可以获得更高的市场份额和利润空间,从而可以获得竞争优势。

This pepar first introdouces the concept of Overall Cost Leadership from the work of Professor Michael .Porter,then builds the general model which we will analyse from the Stackelberg duopoly. By analyzing the general dynamic model of complete information balanced solution. Comparative analysis of Leader＇s and Follower＇s market share and profits when they take the Overall Cost leadership, we have to dicuss the conclusions. Leader can leader the firms when the Leade take the Overall Cost Leadership. With businesses in low-cost enough to take the leading premise, Follower can also get a higher market share and profits, thus can be competitive advantage.