摘要
一直以来,公司房地产仅仅被视为是一般建筑,但是往往对公司的发展甚至生存起着非常重要的作用。随着(跨国)公司的快速增长和改革的不断深入,公司房地产投资得到了不断的增长。为了有效管理公司的房地产投资组合,公司成立了专门部门,组织了专业人员对这些资产进行管理,文中对此作出了分析。除了对公司房地产发展历史进行了概述,还为目前正面临着相似增长路径的公司提供了可供参考的历史经验和教训,并提出了建议。
Although often regarded as mere bricks and mortar, real estate often plays an important role in supporting corporate growth and even survival. Parallel to the rapid growth and evolution of (multinational) corporations, real estate portfolios expanded. In order to manage these portfolios, corporations established speeial staff and supporting departments in order to take care of these assets. This paper provides an analysis. In addition to a mere historical overview the outcomes of the study also provide lessons for corporations currently facing a similar path of growth, and provide sugestions for managers.
出处
《价值工程》
2008年第10期149-151,共3页
Value Engineering
关键词
公司房地产
规模经济
集权化管理
房地产战略
corporation real estate
economies of scale
centralization of management
real estate strategy