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重大事件城市形象营销策略研究 被引量:1

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摘要 本文就重大事件与城市发展的互动关系进行了探讨,提出将重大事件作为城市特殊的营销战略或城市目的地营销计划的组成部分,融入到城市形象营销的活动中,并提出了具体的营销策略。
作者 刘晖
出处 《商场现代化》 北大核心 2008年第29期100-101,共2页
基金 浙江省社科联研究课题(06N59)
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