摘要
选取1108种科技核心期刊为样本,分别就纸版期刊广告、期刊网站广告以及纸版期刊与期刊网站二者在广告刊登上的比较及相关问题做了探讨。
Taking 1 108 core journals as samples, the authors investigated the advertisements in printed journals and on their websites and made some comparisons.
出处
《编辑学报》
CSSCI
北大核心
2008年第5期426-428,共3页
Acta Editologica
关键词
科技核心期刊
广告经营
纸版期刊广告
期刊网站广告
sci-tech core journal
advertising operation
advertisements in printed journal
advertisements on journal website
