大众传媒对小城镇不同社会阶层居民参与体育锻炼的影响

Study of Influence of Mass Media on Residents of Different Social Classes in Small Cities and Towns Participating in Physical Exercises

从社会分层视角研究大众传媒对小城镇居民参与体育锻炼影响的必要性,是由社会阶层的客观存在为前提依据的。通过文献法、调查法、数理统计法来研究大众传媒对小城镇不同社会阶层居民参与体育锻炼的影响,结果显示:除"影响不大"选项各阶层之间没有显著性差异外,其他"有重要影响""有影响""没有影响"选项间的差异均具有高度的显著性。在进一步分析大众体育传媒在功能上呈生物性、形式上呈功利性、定位上呈片面性的基础上,提出了大众传媒对不同社会阶层居民参与体育锻炼的以下3种影响途径:社会上层居民以号召为主;社会中上层和中层居民以诱导渗透为主;社会中下层和底层居民以动员为主。

Based on the premise that social stratification exists objectively, this paper aims to study the necessity of the influence of mass media on residents in small cities and towns participating in physical exercises from the perspective of social stratification. By means of literature review, questionnaire and mathematical statistics, this paper studies the influence of mass media on residents in small cities and towns participating in physical exercises. The results show that besides the item of “little influence” that there is no remarkable difference among various social strata, there are significant differences in other items of ＂big influence＂ ,＂influence＂ and ＂no impact＂. After coming to the conclusion that mass media manifest its biological nature in function,its material nature in form and its lopsided nature in position, the authors of this paper propose that mass media has three major means of impacts on residents from different social classes participating in physical exercise. The impact on upper class residents is through appealing ; the impact on mid-upper class and middle class residents is through penetration inducement; and the impact on lower and mid-lower class residents is through mobilization.