深圳旅游业品牌建设初探

Probing into SZ tourist industry brand construction

本文探讨了深圳旅游行业的品牌建设。首先,对深圳旅游行业加强品牌建设的重要性进行了分析;其次,对深圳旅游行业品牌建设的现状进行了探讨;最后,提出了深圳旅游业加强品牌建设的对策。

This paper discusses t he brand building of tourism industry in Shenzhen. To start with, it will analyze the important role of brand construction in Shenzhen’s tourism industry. Then, the second part？ reviews and evaluates the current situation. Finally, recommendations for improvement are put forward.