摘要
商业银行个人理财业务在迅速发展的同时,也面临着许多风险问题。本文分析了银行个人理财业务中的主观认知风险与客观风险,并进一步探讨了影响消费者风险认知的因素,提出了加强商业银行个人理财业务风险管理的相关建议。
Commercial bank personal financing business is developing very rapidly recently,but at the same time,it also faces many risk problem.This paper analyzes the subjective perceptional risk and objective risk in commercial bank personal financing business.The factors that influence consumer’s risk perception are also discussed,some recommendations are put forward to improve the risk management in commercial bank personal financing business.
出处
《特区经济》
北大核心
2008年第9期82-83,共2页
Special Zone Economy
关键词
银行理财
风险认知
主观风险
客观风险
Bank financing
Risk perception
Subjective risk
Objective risk
