从“火炬在线传递”看可口可乐&腾讯的协同营销

Looking at Coca Cola & Tecent’s coordinate marketing

2008年是中国的奥运年,腾讯和可口可乐合作在2008年3月24日推出"火炬在线传递"活动,吸引了众多网民的关注。本文着重分析可口可乐与腾讯的协同营销策略,并对企业间实施协同营销的原因和作用进行探讨,希望对企业的营销活动有一定的指导意义。

2008 is China’s Olympic year,Coca-Cola and Tencent cooperated in the March 24,2008 to launch the ＂torch passing＂ activities to attract the attention of many internet users.This paper focuses on analyzing the collaborative marketing strategy of Coca-Cola and Tencent,and explores the causes and effects of collaborative marketing in implementation between the enterprises,and hopes it can be certain significance to marketing activities of enterprises.