外国超市投资中国市场的财务风险分析与管理

Supermarket Investment in Chinese Market

本文针对投资中国市场的外国超市在中国市场可能面临的主要财务风险结合中国的宏观经济环境进行了分析,着重分析了除所有投资都要面临的一般财务风险外,作为进入中国市场的外国超市,还将面临的由于不同的经济环境而产生的汇率风险、利率风险、价格制定风险和通货膨胀风险,并针对这四种风险提出了相应的解决措施。

this paper analyses the major financial risk, which the foreign supermarket inverting in Chinese market will face, under the Chinese macroscopic economic environment. As well as the common financial risk all the investors will face, it analyses the exchange rate risk, interest rate risk, price establishment risk and inflation risk emerged because of different economic environment the foreign supermarket investing in Chinese market will face. Meanwhile, this paper brings forward corresponding sowtions aiming at the four risks.