谈都市报对“主旋律”题材报道的创新——以《海峡都市报》“海西”系列专题报道为例

On the Innovation of Metropolis Dailies on "Central Theme" Report

宣传时代主旋律,是社会主义媒介的基本职责,积极创新主旋律题材报道。更是都市报"主流媒体"意识觉醒的必然选择。"海西"建设作为福建发展的主旋律,《海峡都市报》在十七大前后连续推出两组"海西"系列报道,该系列报道在报道的模式、视角、写作风格等方面积极创新。《海峡都市报》创新主旋律题材报道,是优化报业结构、追求主流化、强调以受众为中心的体现。

The publicity of the central theme of era is the essential duty of socialism media, and, for the main stream media, the metropolis dailes, the innovation on the central theme report is even more required. The Construction of the Economic Zone on the West Side of the Straits has now become the central theme for the development of Fujian Province, for which, the Strait Metropolis Daily has twice produced series reports before and after the 17th National Congress of CPC. The reports are innovative in their modes, perspectives and writing style, which symbolize the optimization of newspaper structure, the pursuit of mainstreaming and the stress of audience-centered services.