商代诸神与商代信息传播

Gods and Information Dissemination in Shang Dynasty

中国商代是一个以神为本的神权统治时代。尊鬼事神、崇信上帝鬼神、迷信巫祝占卜之术,是商代社会的主要特点。在商代人心目中,诸神具有三种不同的权能:自然权能、战事权能和人事权能,它们通过不同权能主宰着万事万物的发生和发展。商代人"万物有灵"的观念与多神崇拜的行为决定了商代信息传播的观念与运作。商代诸神不仅是万事万物之源,而且是万千信息之源。商代诸神是各类事件与信息的制造者与传播者。

Shang Dynasty was a god-based Shang Dynasty that people worshipped ghosts, trusted dynasty. It was the main characteristic of society in in gods, and engaged in superstition activities such as witchery and augury. They held that gods bad three kinds of power ： nature, war and personnel management by which gods governed the whole vc＇orld. Their animism and polytheism led to the idea and practice of information dissemination in Shang Dynasty. In their eyes, not only everything on earth, but also all information in the world was made by gods. Therefore, it can be said that gods in Shang Dynasty were creators and disseminators of various information.