基于环境伦理学的原生态适度包装设计

Original Ecological Moderate Packaging Design Based on Environmental Ethics

包装设计这个在主客体之间广泛联系着人与自然的创造性活动被重点关注,设计师群体也面临着伦理道德的再思考。以此为鉴,适时提出"原生态适度包装"的全新概念,从"原生态适度包装"的形式、材料、文化及消费心理入手,深层挖掘中国传统文化中的生态智慧和环境道德,将设计的终极价值上升到关系生态正义的环境伦理层,致力于探索出一条具有中国本土化环境伦理发展特色的包装设计之路。

A new concept of ＂original ecology moderate packaging＂ was put forward. The ecology wisdom and moral of Chinese traditional culture was explored from form, material, culture, and consumer psychology of ＂original ecology moderate packaging＂. The ultimate value of design was raised to the environmental ethics plane of ecological justice. The purpose was to look for a way of packaging design with development characteristic of Chinese localized environmental ethics.