国家形象认知差异的传播学解读——以转型期中国为例

The Propagational Illustration of the Perceptional Differences of the National Image——Taking the Example of China in Transformation

国内对于国家形象的研究缘起于上世纪90年代中后期,前人研究多是从对外宣传和媒体战略的角度进行政治意义上的诠释,或是运用定量、定性分析的研究方法,对国外主流媒体上的中国国家形象进行定位。然而,从传播学的角度对国家形象认知的差异进行解读的尚未见到,从形象认知的角度,运用传播学、社会心理学、国际关系学等理论,解读国内外民众对于中国形象认知的差异,以厘清转型期中国社会现状下形象传播的困境,为形象传播的更深入研究与实践提供参考。

Research on National Image in China dates back to late 90s last century, which till now has mainly focused on the political annotations of the National Image communication from external dissemination and media strategic perspectives, or tries to orient China＇ s National Image in the mainstream foreign media, exercising the quantitative and qualitative analyzing methods, and pUts forward corresponding communicational strategies. However, it is seldom seen about the research on the perceptional differences of the national image from the communicational perspective. Here is the plight analysis of China＇ s image communication under the conditions of China＇ s social transformation, and reference efforts for further research and media practice, with the support of several theories, including international relations, sociology, transcultural cormnunications, etc.