气象短信业务在“一起玩吧”模式下的运营

Management of Meteorological Cell-phone Messages Based on "Enjoy Together Bar" Pattern

对移动一起玩吧网络平台以及该平台运营的气象短信业务进行介绍,总结2007年一起玩吧模式下气象短信业务的推广方式以及带来的效益,引出一起玩吧气象短信用户到期面临的挽留问题以及解决办法。最后对未来一起玩吧模式下气象短信业务的发展方向进行展望,提出新业务构思。

Through introducing ＂Enjoy Together Bar＂ pattern of Chinamobile Company and its management of meteorological cell-phone messages, the economic benefits of meteorological cell-phone messages based on this pattern was concluded. Then aiming at the expiring users, contract extension was discussed and some original ideas of meteorological cell-phone messages development for the future were given.