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绿色消费行为整合模型初探 被引量:6

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摘要 影响消费者绿色消费行为的因素众多,且错综复杂。文章结合中国消费者的社会文化特点,回顾形成绿色消费态度、意向和行为的众多因素,并以计划行为理论(TPB)为基础,形成一个整合的理论模型,作为进一步研究的基础。
作者 刘宇伟
出处 《社会科学战线》 CSSCI 北大核心 2008年第10期252-255,共4页 Social Science Front
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参考文献20

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二级参考文献20

  • 1Shrum, L. J.; McCarty, John A.; Lowrey, Tina M.. Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy, Journal of Advertising. Provo: Summer 1995. Vol. 24, Iss. 2; pg. 71, 12 pgs.
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  • 7Spaccarelli, S.; Zolik, E. & Jason, L. A.; Effects of Verbal Prompting and Block Characteristics on Participation in Curbside Newspaper Recycling, Journal of Environmental Systems, 19,45-57.
  • 8McCarty, John A. and L. J. Shrum. The Role of Personal Values and Demographics in Predicting Television Viewing Behavior:Implications for Theory and Application. Journal of Advertising,22 (December), 77-101.
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